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Study: Mobile Ads with Transition Screens Increase Engagement Nearly 50%
NEW YORK, January 28, 2014 (ADOTAS) – appssavvy today announced new findings from its data that revealed engagement rates of full-screen mobile ad placements that include a transition screen, with a...
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Big Game, Big Data, Big Opportunity
ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super...
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UPDATED: Mobile Dominates in Facebook’s Q4 Earnings Report
ADOTAS – Facebook had its first quarter in which more than half of its ad revenues came from mobile, and also its first quarter in which mobile ad revenues exceeded $1 billion, according to Q4/annual...
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Panicked About Marketing ROI? 3 Ways Your Org Needs to Change
ADOTAS – If you’re panicked about ROI, you’re not alone. In just the last six months, I’ve talked to literally hundreds of marketers at conferences, on sales calls and in my own network. Everyone is...
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Ready to Knock TV Off its Pedestal? Join the Club
ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever,...
View Article3 Pillars of Publisher Programmatic Success
ADOTAS – In 2013, 1 in 5 dollars spent in display went to RTB, which helps explain how programmatic spending reached over $3 billion dollars last year. Budgets from advertisers and agencies are...
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4 Steps to Establishing Your Digital Presence
ADOTAS – My digital marketing agency, DigitalMarketing.com, is a leading indicator of how the economy is doing. Businesses tend to invest the most in their digital presence when they’re confident that...
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McClatchy’s Tru Measure Partners With Simpli.fi
SACRAMENTO, February 25, 2014 (ADOTAS) – Tru Measure, the media measurement and analytics firm owned by The McClatchy Company (NYSE: MNI), announced today it has entered an agreement with Simpli.fi, an...
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You Have My Data, Now Stop Retargeting Me!
ADOTAS – Some things never seem to change. Year after year, Site Retargeting remains the mainstay of real-time media buying. Chango estimates that almost 50% of all RTB spend is still on Site...
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PointRoll’s Social Engager Leverages Multi-Source Data to Alter Creative on...
AUSTIN, March 10, 2014 (ADOTAS) — Advertisers can engage prospective consumers with high-function immersive ad experiences through mobile display units in social media, thanks to a new product line...
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Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories...
ROME, March 12, 2014 (ADOTAS) – Paid search advertising is dominated by an elite minority of highly successful advertisers, according to exclusive data released today by the Festival of Media Global...
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Data-Driven Creative: Taking Marketing to the Next Level
ADOTAS — Data-driven marketing is nothing new. Marketers have long relied on data to shape their campaigns, from determining which audiences to target and how to segment those audiences, to choosing...
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The Data Deluge: Blessing or Curse for Content Marketers?
ADOTAS — Now more than ever, it is essential that content marketers be precise and targeted with the content they develop in order for it to hit the mark and achieve the desired effect. With the growth...
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Songza And The Weather Channel Deliver Weather-Driven Music Recommendations
NEW YORK, March 27, 2014 (ADOTAS) – Online music streaming service Songza and The Weather Company, parent to The Weather Channel, announced today a new partnership that leverages comprehensive data...
View ArticleThe 3 Keys to Mobile Success: Creative, Relevancy, Attribution
ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary...
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The Segment is Dead: Long Live the Consumer
ADOTAS – If you’re a marketer — or have ever been in the same room as a marketer — you’re probably familiar with “segments.” In marketing-speak, a segment simply refers to a broad slice of the...
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Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report
NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced the release of its annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” revealing the key trends in digital...
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Video Q&A: eXelate CEO Mark Zagorski on Data & Digital Ad Trends
ADOTAS – Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative — all through a...
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Acxiom to Acquire LiveRamp
LITTLE ROCK, May 14, 2014 (ADOTAS) – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has entered into a definitive agreement to acquire...
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Publishers Applaud Attribution Acquisitions … To An Extent
ADOTAS – In the same day, two ad tech companies specializing in attribution were acquired. AOL purchased Convertro for $91 million, with performance triggers that could add $10 million to the final...
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