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Interview with Neustar AdAdvisor VP Paul McLenaghan
ADOTAS – Data is at the heart of all phases of the marketing campaign cycle — planning, execution, interaction, and measurement. Marketers are still exploring the best ways to leverage third-party and...
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Conversion Attribution in Cross-Channel Marketing: Giving Credit Where Credit...
ADOTAS – We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone from his parents to his Little League baseball...
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Can Big Data Truly Save the Publishing Industry?
ADOTAS — It’s no surprise that publishers are struggling these days. With industry staple Time Warner selling off its publishing arm Time Inc. and Newsweek ceasing its print edition last December,...
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The Value of Data in Mobile Advertising
ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For...
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The Future CMO: Storyteller, Technologist, Behaviorist
ADOTAS – I have my finger on the pulse of what’s happening in marketing right now, but I’m also always thinking about what’s around the corner and wondering about the future of marketing too. One...
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LiveRamp Taps Videology to Offer Brand Advertisers Actionable 1st-Party Data...
NEW YORK, October 30, 2013 (ADOTAS) — LiveRamp, the leading data onboarder, announced today a server-to-server integration with Videology, a leading enterprise technology company for advertisers and...
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Neustar Acquires Aggregate Knowledge for Roughly $119 Million
ADOTAS – Neustar has announced the acquisition of Aggregate Knowledge (AK) for approximately $119 million in cash consideration. “Despite industry consolidation, the ad tech landscape remains...
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Study Shows Huge Disconnect Between What Marketers Need From Their Data And...
SILICON SLOPES, Utah, November 14, 2013 (ADOTAS) – Data is the lifeblood of marketing, yet marketers are extremely frustrated with their business information. There is a growing disconnect between what...
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Location + Data Makes Mobile Targeting Magic, According to xAd Report
NEW YORK, November 19, 2013 (ADOTAS) – By adding strong data insights like audience profiles and mobile search behavior to details about a consumer’s location, mobile marketers can amplify the...
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Audience Data Management is Key to Performance-Based Advertising
ADOTAS — Audience data is typically a performance marketing company’s best yet least utilized possession. Understanding customers and their online behavioral actions can change the way an advertiser...
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Former California State Controller Westly Joins RadiumOne Board; IPO in the...
ADOTAS — Politics and technology do mix, as newly appointed RadiumOne board member Steve Westly (pictured) can attest. The former California State Controller, who ran for governor of the Golden State...
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Study: Advertisers Lack Tools and Timely Data Needed to Measure Digital Video...
ADOTAS — Today, BrandAds announced the results of a survey of over 100 advertising professionals about the current state of digital video campaign measurement. The data shows widespread interest in...
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Is Putting Digital First Still Paramount for Advertisers?
ADOTAS — Today, brands are putting all their eggs in the digital basket, investing heavily in online campaigns instead of print and outdoor advertising. True, people are spending more and more of their...
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Sharpen Your Marketing Strategy with Accountable Media
ADOTAS – Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use...
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Giving Up on Mobile? You’re Not Alone: What Brands Can Learn from Uber
ADOTAS – Mobile apps for brands have failed. This is the quite jarring — but not unsurprising — sentiment at many agencies and brands. Despite investments in the development and promotion of branded...
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5 Things Brands Need to Do to Come Out on Top With Google+
EDITOR’S NOTE: This article, originally published on Feb. 26, 2013, placed at No. 16 in our 20 most popular articles of the year. ADOTAS — You may have noticed things have been heating up between...
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RIP, CTR: Advertising Has Changed, So Should Our Metrics
EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto...
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eXelate: What’s Next for Digital Marketers in 2014
ADOTAS – Here are 10 predictions that we feel will be essential for digital marketers to keep top of mind in the year ahead: 1. Multi-platform consumers and advertising will be supported by Cookie+...
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xAd: 2014 Mobile Advertising Predictions
ADOTAS – When we think about predictions for 2014 in the mobile ad space, we’ll forego mention of ideas and forecasts such as, “greater consolidation,” “continued mobile adoption,” etc. – those are...
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BlueKai’s 2014 Predictions: Data Relationships, Programmatic, Measurement and...
ADOTAS — The dataphiles over at BlueKai have made the following predictions for 2014. 1. 2nd-Party Data Relationships Increase As A Result Of A Cookie-less World. Within 12 months the industry will be...
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